About Us

Gupta Power Infrastructure Limited, Flagship Company of JRG Group, is a long-established name in the electrical manufacturing domain with its array of cables, conductors, wire rods household wires and LED lighting. With a strong vision, groundbreaking ideas and foresight Gupta Power began its journey towards success in the year 1961 and reached the pinnacle through persistent efforts, continuous innovation, quality control and relentless customer service. The company forayed into the house wire segment of market under the brand ‘Rhino’. In 2016, Rhino launched widest range of LED products – commercial, domestic, road lighting, area lighting & industrial lighting.  With the rise in emphasis is on Digital India, Gupta Power also introduced complete range of end-to-end terrestrial Optical Fiber Cables in 2017.  

EPC division started with an objective of empowering lives by offering integrated turnkey solution. The division has a dedicated team of designers and engineers for successful project execution. To strengthen the EPC division work they have started manufacturing HTLS Conductor. The specialty of the conductor is it has high current carrying capacity and low sag-tension property. Installation of this conductor is easy and rapid.

Currently, Rhino retail products are available through 500 registered dealers and distributors and over 5000 retail outlets across country. There are 3 ultra modern manufacturing facilities with latest technologies in its SBUs.  Plants at Khurda and Kashipur make both cables and conductors where as the one located near Chennai is dedicated towards manufacturing of conductors. For quality products Gupta Power has established in-house R&D division, hi-tech laboratory and quality assurance division. The carefully planned designs play a major role in providing the market with innovative, smart products.

Rhino led
Choose bg

Why Choose Us

Choose arrow four


Our high quality manufacturing standards keep ecology in mind, while our cutting edge solutions offer value to customer and shareholder.

Sustainability icon


We invest in research and innovation, at the same time maximizing sales, products and operations.

Innovation icon
Choose arrow six


Our state of the art Manufacturing facilities include latest plant and machineries.

Technology icon
choose arrow one
Trust icon


GPIL in 55 years, built trust through relentless efforts, innovations, quality control and customer services.

Choose arrow two
Responsibility icon


We believe, to build brands which people love and trust, one must focus not only on today but also on tomorrow.

Choose arrow three
Leadership icon


Our team share a passionate commitment for a common purpose, where anything is possible.

Our Products

wires cable image

Connect to

Wire & Cable

We provide solutions to different sectors by manufacturing HT cables (upto and including 66 kV), LT cables, FR/FRLS/ZHFR Flexible cables and so on.

Read more
conductor image

Connect to


We contribute to global power sector by manufacturing complete range of overhead conductors. Our recent contribution being HTLS conductors

Read more
led image

Connect to


We manufacture a wide range of energy efficient LED lightings both domestic and commercial.

Read more
epc image

Connect to

EPC Division

The division provides engineering services, procurement and construction services across various turnkey projects

Read more
wires rod image

Connect to

Wire Rods

Wire rods used for manufacturing various type of cable and conductor.

Read more
wires rod image

Connect to

Optical Fiber

We manufacturers complete range of high quality end-to-end terrestrial Optical Fiber Cables

Read more
wires rod image

Connect to

Solar Power

Our Solar PV projects are environment friendly and help in reducing Greenhouse Gas.

Read more
Products bg

Back to Top