upta Power Infrastructure Limited, Flagship Company of JRG Group, is a long-established name in the electrical manufacturing domain with its array of cables, conductors, wire rods household wires and LED lighting. With a strong vision, groundbreaking ideas and foresight Gupta Power began its journey towards success in the year 1961 and reached the pinnacle through persistent efforts, continuous innovation, quality control and relentless customer service. The company forayed into the house wire segment of market under the brand ‘Rhino’. In 2016, Rhino launched widest range of LED products – commercial, domestic, road lighting, area lighting & industrial lighting.  With the rise in emphasis is on Digital India, Gupta Power also introduced complete range of end-to-end terrestrial Optical Fiber Cables in 2017.  

EPC division started with an objective of empowering lives by offering integrated turnkey solution. The division has a dedicated team of designers and engineers for successful project execution. To strengthen the EPC division work they have started manufacturing HTLS Conductor. The specialty of the conductor is it has high current carrying capacity and low sag-tension property. Installation of this conductor is easy and rapid.

Currently, Rhino retail products are available through 500 registered dealers and distributors and over 5000 retail outlets across country. There are 3 ultra modern manufacturing facilities with latest technologies in its SBUs.  Plants at Khurda and Kashipur make both cables and conductors where as the one located near Chennai is dedicated towards manufacturing of conductors. For quality products Gupta Power has established in-house R&D division, hi-tech laboratory and quality assurance division. The carefully planned designs play a major role in providing the market with innovative, smart products