Gupta Power Infrastructure Limited, Flagship Company of JRG Group, is a long-established name in the electrical manufacturing domain with its array of cables, conductors, wire rods household wires and LED lighting. With a strong vision, groundbreaking ideas and foresight Gupta Power began its journey towards success in the year 1961 and reached the pinnacle through persistent efforts, continuous innovation, quality control and relentless customer service. The company forayed into the house wire segment of market under the brand ‘Rhino’. In 2016, Rhino launched widest range of LED products – commercial, domestic, road lighting, area lighting & industrial lighting.  With the rise in emphasis is on Digital India, Gupta Power also introduced complete range of end-to-end terrestrial Optical Fiber Cables in 2017.  

EPC division started with an objective of empowering lives by offering integrated turnkey solution. The division has a dedicated team of designers and engineers for successful project execution. To strengthen the EPC division work they have started manufacturing HTLS Conductor. The specialty of the conductor is it has high current carrying capacity and low sag-tension property. Installation of this conductor is easy and rapid.

Currently, Rhino retail products are available through 500 registered dealers and distributors and over 5000 retail outlets across country. There are 3 ultra modern manufacturing facilities with latest technologies in its SBUs.  Plants at Khurda and Kashipur make both cables and conductors where as the one located near Chennai is dedicated towards manufacturing of conductors. For quality products Gupta Power has established in-house R&D division, hi-tech laboratory and quality assurance division. The carefully planned designs play a major role in providing the market with innovative, smart products.

VISION & MISSION

Vision

To be an internationally reputed brand that delivers world class products and services in terms of their quality and the technology used, to ensure 100% consumer satisfaction without losing focus on its employee welfare.

Mission

Touching Lives, Empowering People

Technical Collaboration

Gupta Power has been driving growth with best in smart innovations.To deliver advanced and durable conductors, GPIL started manufacturing ACCC and HTLS Conductors in technical collaboration with CTC Global, USA. The specialties of these conductors are they have high current carrying capacity and low sag-tension property. Installations of these conductors are easy and rapid. Gupta Power has collaborated with Trefilados De Navarra SA (TREFINASA) Spain for manufacturing and supply of GAP product lines.  

in order to taste success.

Research & Development

Smart Technology

Urbane in-house laboratory, outfitted with the latest microprocessor based equipments, which are utilized for raw material stage inspection & final testing. The company has its own R & D division, betrothed in developing products, manufacturing processes & improved raw materials.

SAP

Helps to do the following:

  • Integrate Business process on the Buy-Side and Sell-Side
  • Attain price transparency
  • Achieve demand aggregation
  • Extend customer base for vendors Ensure secure and accurate data and document exchange 

Reinvention at work

Quality is of prime importance to us. That’s why we don’t stop at challenges but conquer them with innovations that seek to empower one and all. Over time, we have upgraded to cutting edge microprocessor based equipment, stage inspection space and computerized spectrometer for instant metal analysis. We are ably supported by enviable R&D section relentlessly developing solutions for diverse needs. Quality strictures make sure that every innovation is tested and certified for usage under the harshest of conditions, reducing production flaws and allowing world class products and services to be made available at competitive prices.

Quality

Strict adherence to quality to make superior & incomparableproducts in the market forms the guiding principle towards every manufacturedproduct. Standing testimony to the company’s accreditation is the ISO 9001:2008& ISO 14001:2004 and of OHSAS 18001:2007